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Writer's pictureDana Ammons

Why Creatives Deserve a Seat at Your Brand Strategy Table



In my recent interview with Jorge Perez on The Brand Blueprint Podcast, I was struck by the remarkable diversity of his experiences and perspectives. Jorge’s journey—from creative designer to strategic branding expert—offers lessons for entrepreneurs and brand builders alike. It’s a reminder that despite cultural differences, European and U.S. entrepreneurs share many commonalities and have much to learn from one another.


The Value of Including Creatives in Brand Strategy

Jorge’s path exemplifies why creative minds belong at the strategy table. His ability to merge creativity with business acumen demonstrates that incorporating diverse viewpoints can elevate a brand’s market presence.


At Value Growth Partners (VGP), I take this approach to heart, often involving my Creative Director, Heloise Lanoix, in client strategy sessions.


Heloise’s honest feedback, keen eye for design, and innovative thinking add immense value to the branding work we do at VGP. Her perspective ensures that our strategies are not only well-executed but also creatively inspired. For example, when working with a client to refine their digital presence, Heloise’s insights often shape the final creative elements that resonate most with the audience.


Why This Matters: The Creative Edge

Founders who incorporate creative professionals into their strategic planning gain a competitive advantage. Here’s why:


  1. Enhanced Problem-Solving Creatives approach challenges with a fresh perspective, offering out-of-the-box solutions.

  2. Stronger Brand Aesthetic A cohesive and appealing brand design directly impacts how your audience perceives your company.

  3. Improved Storytelling Creatives bring your brand’s story to life, making it more relatable and engaging.

  4. Better Alignment with Consumer Trends Creative professionals are often ahead of the curve, spotting design and communication trends early.


Resources for Founders Seeking Creative Talent

If you’re ready to include creatives in your strategy but don’t know where to start, here are some resources to help you find and retain the right talent:


  • Dribbble: A platform showcasing top creative portfolios.

  • Behance: Ideal for discovering designers with specific skill sets.

  • Creative Market: Access customizable design assets and connect with talented creatives.

  • LinkedIn: Use LinkedIn to network and recruit creative professionals for your team.


For businesses looking for expert guidance in creative strategy, I highly recommend reaching out to Heloise Lanoix through the VGP website. Her ability to combine creative brilliance with practical solutions makes her one of the best in the game.


The VGP Advantage

At VGP, our approach to branding prioritizes both strategic insight and creative execution. Clients partner with us not just for our expertise but for the collaborative and innovative spirit we bring to the table. Our blend of strategy and design ensures that your brand stands out in the market.


If you’re interested in crafting a comprehensive brand strategy that leverages creativity and design, I encourage you to schedule an introductory meeting via the VGP website. Let’s work together to elevate your brand and bring your vision to life.

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