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10 Things You Should Never Use AI For - In Business
AI is reshaping industries, streamlining workflows, and sparking creativity. But some tasks still require the human touch —and handing...
Christian Ampuero
Jun 6, 20252 min read


10 Essential Marketing KPIs to Measure and Optimize Performance
Marketing success depends on more than creativity and content—it’s rooted in analytics. Key Performance Indicators (KPIs) help you track...
Christian Ampuero
May 22, 20254 min read


10 Essential Sales KPIs to Track Performance and Drive Growth
Sales is the engine of your business, and your ability to track and optimize performance can be the difference between stagnation and...
Christian Ampuero
May 2, 20254 min read


10 Essential Customer KPIs to Measure Business Growth
Customers are the heart of any successful business, and tracking how they interact with your brand is key to sustainable growth. Customer...
Christian Ampuero
Apr 25, 20253 min read


10 Essential Financial KPIs Every Business Should Track
Financial Key Performance Indicators (KPIs) are the backbone of smart business decision-making. They help leaders evaluate the financial...
Christian Ampuero
Apr 18, 20253 min read


Why Customer Experience Is Your Best Competitive Advantage
In today’s business landscape, competition is fiercer than ever. Companies are constantly vying for market share, deploying aggressive...
Christian Ampuero
Mar 28, 20252 min read


How the AI War Will Impact Small Businesses in Their Day-to-Day Life
The ongoing battle among tech giants to dominate the artificial intelligence (AI) space is shaping the future of business in ways both...
Christian Ampuero
Mar 17, 20253 min read


Redefining NIL: Greg Glynn's Strategy for Empowering Athletes
Learn how athletes can leverage NIL opportunities to create impactful, lasting brands. In this episode of The Brand Blueprint Podcast, Greg
Dana Ammons
Mar 7, 20252 min read


Revolutionizing Personal Branding for Founders with Natalie Weakly
In this episode of The Brand Blueprint, Natalie Weakly, founder of Signature Style, shares expert advice on how founders can craft a persona
Dana Ammons
Feb 24, 20255 min read


Revolutionizing Personal Branding with AI: Insights from Trish Lindo
Trish Lindo, personal branding expert, shares her insights on the role of AI in personal branding, emphasizing authenticity and the importan
Dana Ammons
Feb 19, 20254 min read


Mastering Product Development with Desi, The Glam Scientist
In this episode of The Brand Blueprint podcast, Desiree Crenshaw (aka Desi the Glam Scientist) breaks down product development, including ke
Dana Ammons
Feb 19, 20253 min read


Demystifying Marketing ROI and Strategic Brand Growth
In Capsule 5 of The Brand Blueprint Podcast, Dana Ammons breaks down the complexities of Marketing ROI and strategic brand development. In t
Dana Ammons
Feb 19, 20253 min read


Unleashing the Power of Authentic Storytelling: A Guide to Inclusive Marketing for Business Growth
Storytelling, an ancient tradition that spans cultures and generations, is more vital than ever in branding. Today, authentic narratives...
Dana Ammons
Feb 19, 20254 min read


Lessons in Constructive Feedback and Brand Strategy from Ylorie Taylor
Learn how to embrace constructive feedback as a founder and refine your brand strategy with expert advice from consultants like Ylorie Taylo
Dana Ammons
Nov 18, 20242 min read


Why Creatives Deserve a Seat at Your Brand Strategy Table
Discover why including creatives in your brand strategy is essential. Learn insights from Jorge Perez’s journey and resources to recruit top
Dana Ammons
Nov 6, 20242 min read


Woven Narratives | SpelHouse Homecoming and the Art of Community Storytelling
Explore how brands can build loyalty through authentic storytelling. Learn storytelling tips for brands and resources to connect with your a
Dana Ammons
Nov 1, 20243 min read


Crafting a Lasting Brand Identity: Lessons from The Brand Blueprint
Unlock your brand's potential with expert insights in our latest VGP blog. Elevate your identity and ensure market success! Visit valugrowth
Dana Ammons
Oct 21, 20242 min read


Brand Authenticity: Why It Matters More Now Than Ever (Part 2)
Discover why brand authenticity is crucial in today's market and how brands can use AI while staying true to their values and connecting wit
Dana Ammons
Oct 18, 20243 min read


Building a Purpose-Driven Brand: Why It Matters Now More Than Ever
At Value Growth Partners , I’ve had the privilege of working with several brands that have built their identities around a purpose-driven...
Dana Ammons
Oct 18, 20244 min read


AI in Branding: The Debate Over Originality and Authenticity in the Age of AI
In today’s fast-paced, technology-driven world, AI is everywhere . It’s reshaping industries, transforming how we work, and even altering...
Dana Ammons
Oct 11, 20243 min read
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